(Download) "International Marketing (RLE International Business)" by Colin Gilligan & Martin Hird " Book PDF Kindle ePub Free
eBook details
- Title: International Marketing (RLE International Business)
- Author : Colin Gilligan & Martin Hird
- Release Date : January 04, 2013
- Genre: Economics,Books,Business & Personal Finance,Reference,
- Pages : * pages
- Size : 7275 KB
Description
This book is a basic text for international marketing courses. It introduces the different elements of the international marketing mix and sets these in context. It discusses the firm’s strategic position: how it is orientated at present to take advantage of international marketing opportunities and how its strategy is developing. It:
Stresses the wide differences between different overseas markets and the importance of handling sensitively particular local features.
Examines the need to structure the whole business organisation in the right way and make international marketing effective
Discusses the importance of communication and control
Throughout case studies are used to highlight particular issues.
 "International Marketing (RLE International Business)" by Colin Gilligan & Martin Hird " Book PDF Kindle ePub Free){kind=link}
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